Archive: ‘Photography in General’



Visualization — A Birthday Gift

Friday, September 17th, 2010

We’ve all heard about visualization: Imagine yourself where you want to be, and someday you’ll get there.

What most people DON’T hear about is all of the hard work that goes into the “getting there” part.

The image below is a rough sketch of what I wanted my logo to look like once I went pro. I drew that on November 17, 2009, and kept it in my wallet until today. (Which is why it’s all wrinkly and blurred. And you thought it was the image . . . ) It reminded me of where I wanted to be in a year.

In between then and now, I’ve taken thousands of images, listened to hundreds of photography podcasts, and read dozens of photography, business, and human behavior books.

My poor family has had to endure me running around every event with my camera, acting like a maniac and even throwing elbows to get the best shot of a kid blowing out birthday candles.

I broke the Nikon my husband bought me for my birthday last year.

Then got a new one.

I’ve done practice sessions and pulled my hair out over streamlining my workflow. I spent hours learning Lightroom and Photoshop. I built a pricing structure I could be proud of.

I even made sure to thank everyone who helped me get to where I am today.

And I finally got my logo. With two months to spare.

That’s right. I finished in TEN MONTHS. On my birthday.

Today is September 17, 2010, and I’M OFFICIALLY OPEN FOR BUSINESS.

Visualization works. But only if you do something about it.

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Rough_Sketch_of_Kathleen_Lancaster_Imagery_Logo_2010

 

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